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This case study is about German SMM (social media services) website, on which ctr manipulation was peformed during 15 days with 10 clicks/day rate. Clicks were sent to 2 money and 1 branded queries. Let us first see their volume and difficulty according to Semrush:
Keyword 1:
Keyword 2:
Clicks distribution
Client requested 50% of clicks to be sent via brand query to homepage and rest 50% to money keywords which are shown above.
SERP Positions Before & After CTR manipulation
Keyword | Before CTR Campaign | After CTR Campaign |
Keyword 1 | 46 | 16 |
Keyword 2 | 31 | 16 |
As seen, CTR boosting achieved a notable result, despite the shprt time of the campaign.